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Press release: Ateneum Art Museum joins Google Art Project


Ateneum Art Museum will make its art available on the internet via Google Art and so joins museums such as the Van Gogh Museum in Amsterdam, the Palace of Versailles, the National Gallery in London and the MoMA in New York.

Google Art is a global digital museum that makes the world's art treasures accessible to all – visitors can wander around museums from across the world and experience the art in detail. It is a collaboration between Google and 180 acclaimed art partners from 40 countries, and it makes over 35,000 works of art available online.

Photographing of Ateneum’s interior and parts of its collection display began last weekend and the images will be made available for the public later next year. For the online gallery Ateneum’s experts have selected works of art that depict Finland’s nature and winter, paintings with themes from the Kalevala, works by women artists and art from the museum’s international collection.

”Our point of view is primarily educational: Google Art Project is an excellent way to make art available for those who are unable to visit museums and see the works there. Ateneum is the Finnish national gallery, and it is a fundamental aspect of this status to make our collection known and accessible to audiences beyond our museum premises as well,” says Maija Tanninen-Mattila, Director of the Ateneum Art Museum.

“Google Art goes back to Google's core philosophy – to make the world's information searchable and accessible to all. Finnish society and identity is closely linked to our cultural heritage. Digitization of art is an excellent example of how the Internet can provide new opportunities to consume art and also for the art to reach more people,” says Anni Ronkainen, Country Manager at Google Finland.

After the launch in 2011 more than 20 million people have visited the site and created more than 300,000 private galleries. To make the experience as realistic as possible, visitors can also visit museums through a virtual Street View tour.

Contact details:
Ateneum Art Museum, Communications Manager Marja Istala Kumpunen, tel. +358 50 555 3551, mik@ateneum.fi
Vaikutustoimisto Freud, Timo Nurmi, +358 50 3493597, timo.nurmi@freud.fi

About Google Art Project: www.googleartproject.com